Because of the posters Jaagavar's younger sister's marriage is called off, Vinay’s wife leaves his house and threatens him of divorce and Arjun’s girlfriend's father refuses to give his daughter's hand to Arjun. But soon, their world comes upside down when they see their pictures on posters promoting nasbandi. The story of the film revolves around retired army man Jaagavar Chaudhary ( Sunny Deol), school teacher Vinay Sharma ( Bobby Deol) and recovery agent Arjun Singh ( Shreyas Talpade), three common men living in the same village, busy with their day to day life.
Poster Boys is the Hindi remake of a successful Marathi film of the same name. Negative Points: Second half needed some trimming. Positive Points: Terrific comic timing of characters, screenplay and dialogues. How they tackle the situation and prove they haven't undergone any operation is what forms the crux of the story. Bobby Deol's extra mile of histrionics to portray his quirky character seems a bit forced at times.Three men, on an eventful day, find their pictures on posters promoting ‘nasbandi’ (vasectomy).
Sunny and Bobby Deol have a rustic charm and they sink their teeth into their characters with natural ease. The various social messages are astutely integrated, in a light-hearted manner, into the script, thus making the bitter pills more palatable. The performances of the entire cast are loud and over the top. With puns, film referenced dialogues, fast-paced dumb repartee and farcical situations the film is a hilarious ride. But it is the blase writing credited to Bunty Rathore and Paritosh Painter that keeps the momentum of the narrative well-greased. While the premise is wafer-thin, the frothy plot after a few minutes becomes tedious. The film is their journey, from being humiliated to inadvertently becoming ambassadors of the campaign. No obvious reason is spelt out in each case, except that the cause of the mishaps is assigned to the trio's misdeeds. It is only after they chance upon the objectionable poster that their paths unite. Similarly Recovery Agent Arjun Singh finds himself at tethers-end when his marriage proposal to his girlfriend Riya is called off and school teacher Vinay Sharma finds himself at loose ends when his 'son-fixated' wife Surajmukhi gives him an ultimatum for a divorce. He is all set for his sister's engagement, when all of a sudden the ceremony is called off. Initially on a mysterious note, the plot unravels the lives of the three men - Jagaavar Chaudhary (Sunny Deol), Vinay Sharma (Bobby Deol) and Arjun Singh (Shreyas Talpade) in a parallel narrative. The selfie obsessed Jagaavar Chaudhary is an ex-army man, now a farmer.
Actor-director Shreyas Talpade's Poster Boys is a screw-ball comedy about three men who find themselves socially ostracised after they feature in a poster promoting a public service campaign on suture-less-vasectomy. Adapted from the 2014 released Marathi film "Poshter Boyz", directed by writer-director Sameer Patil, this film is now set in a fictitious village called Jangheti somewhere in North India.
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